Celebration of African fabric through Art, Fashion, and Design

The importance of brand experience


Thinking about my creations, I love every product that I make so much that sometimes it’s difficult for me to let them go (may be incredible, but true).

This said, if I’m going to let it go, as in “sell a product”, I want the person buying to have a great experience. I seek to deliver a unique brand experience, the same one that I would like when I’m buying a product, or a service.

Attention to detail is crucial here, but also I need to try and put myself in my costumers shoes.

This interesting article I found online explains how to create a memorable brand experience. Some good facts in it, that I may keep in mind 🙂


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